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Tuesday, 8 March 2011

Pay-Per-Click Search Engine Marketing: An Hour a Day

Product Description

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

* Successful pay-per-click campaigns are a key component of online marketing
* This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
* Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
* Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
* Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
* Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

1 comment:

  1. Google Adwords offers some of the best conversion tracking, if not the best conversion tracking, in the world. But guess what? Most businesses advertising on Adwords are NOT using it. They don't know how well their ads are performing on a campaign level, nor an ad group level, nor an ad level, nor a keyword level. All they know is clicks - but setting up conversion tracking will enable Adwords to tell you exactly which campaigns and which ad groups and which ads and which keywords are actually becomes leads or sales. I confess that I spent thousands on Google Adwords without conversion tracking, but now I wouldn't spend another dollar without it. I gotta give credit to Simon for helping me out with it, he can help you too if you call his phone during business hours, his number is 207-618-8998.